When it comes to creating successful ads, many businesses focus solely on selling their product. However, brands are increasingly discovering that entertaining their audience can yield better long-term results. This approach not only grabs attention but also builds a loyal following faster than traditional sales-driven content. In cities like Boston, where audiences are savvy and have high expectations for media, focusing on entertainment over hard selling can truly set your brand apart.
An entertaining ad taps into storytelling, humor, or relatable situations that resonate with viewers, fostering a connection without feeling like a sales pitch. Think about some of the most memorable commercials—these usually don’t emphasize product features but rather aim to connect with their audience on an emotional level. In the New England market, video production that prioritizes engagement often sees higher shares, likes, and discussions online.
This approach works because people are more likely to support brands they enjoy. A company known for producing content that entertains as well as informs builds trust and stays top of mind. So, next time you’re planning a video campaign, consider how you can entertain your audience while subtly promoting your brand. In the end, it’s not just about pushing a product—it’s about creating a memorable experience that keeps customers coming back, reinforcing your brand loyalty and driving sales. In the video below, the founders of Radiant Media talk about the importance & effects of this strategy and how the now famous brand known as Dr. Squatch has spearheaded this strategy and many brands are now following suit.
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